Brief
Roofing Up is a company in Miami that takes care of all roofing needs. They cover general repairs, water leaks, mold removal, and cosmetic changes. What makes Roofing Up different, is that they use a secret material "sheet" under the roof's shingles that prevents and damage from the elements and provides better insulation.
Inspiration
When creating the brand, I discussed the vision of the company with Roofing Up's founder. She said "I want to take roofing services to the next level for out clients". This sentence stuck with me, and served as the inspiration for the brand.
Below is the visualization of my thought process during creation. I began by coming up with a name in order to help define the logo and everything else that follows...
"I want to take roofing services to the next level for out clients"
Process
Iteration 1: The name is too long, so the brand will not be memorable.
Iteration 2: The name is shorter, but I still wasn't satisfied...
Iteration 3: This name is short and has character.
Finally, details were added to solidify a brand identity.
Mock Ups
Since Roofing Up is a home improvement company, I used the orange, black and white color scheme as a subconscious association trick relating Home Depot and Roofing Up.
CONSTRUCTION
