Brief
Roofing Up is a contracting company based in Miami looking to change the industry standard for roof repairs. Their patented “RoofGuard” insulation sheet offers excellent protection from the elements, and is changing the lives of many home and business owners recovering from water damages.
Inspiration
When creating the brand, I discussed the vision of the company with Roofing Up’s founder. She said "I want to take roofing services to the next level for our clients". Her personal story stuck with me, and served as the inspiration for the brand.
"I want to take roofing services to the next level for out clients"
Process
Iteration 1: The name is too long, so the brand will not be memorable.
Iteration 2: The name is shorter, but I still wasn't satisfied...
Iteration 3: This name is short and has character.
Details added to solidify the brand identity.
Mock Ups
ROOFING and CONSTRUCTION
